West side wine trail
Agency: Gone West
Client: West Side Wine Trail
DP: ARK Media
This video was created as part of a grant-funded marketing campaign to support online ecommerce sales for wineries along the Westside Wine Trail. The objective was to build stronger brand awareness and connection with consumers, encouraging them to purchase Westside Wine Trail wines online by showcasing the quality, personality, and story behind each winery.
In addition to the main hero video, we produced a series of cutdowns featuring individual wineries from the trail. These assets were formatted for vertical social viewing and digital use, supporting direct-to-consumer marketing across social media, websites, and ecommerce platforms. Each participating winery received two short-form videos for their own channels.
The final deliverables were distributed across partner and winery channels to strengthen online presence, drive ecommerce engagement, and support local wineries through a unified visual story.