Diamond Marketing

Written By Noah van der Eerden

Client: Diamond Marketing x TD Canada Trust

Production Team: ARK Media

Diamond Marketing brought us on to capture a series of university activations for TD Canada Trust across campuses in British Columbia and Alberta during freshman week. Our role was to document the full experience, from on-campus setup and student interactions to the live payoff.

The activations invited students to a free concert hosted by TD. By engaging with the activation booth, students received a QR code that unlocked a concert ticket. We followed the journey from first touchpoint to final moment, capturing the energy, anticipation, and excitement as students moved from discovery to participation.

The campaign was a success, and we’re grateful to have played a small part in telling the story behind it.

Noah van der Eerden
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