Füm - NOVA93
Written By Noah van der Eerden
Agency; Creative Direction, Production and Post Production: Nova93
Client: FUM
DP: ARK Media
ARK Media was brought on as Director of Photography for the launch of FÜM Zero, a product-focused hero video exploring habit change through ritual, simplicity, and design.
The concept and execution were led by Nova93, who handled creative direction, pre-production and post-production. Working closely with their team, our role was to translate the creative vision into cinematic visuals.
Using movement and creative angles we were able to produce a launch video that feels engaging and premium without being preachy, pairing thoughtful storytelling with product clarity and strong visual rhythm.
