Buy BC Content Creator Package
Section 6, 1. Desired Capabilities
Instagram Reel | Vertical + Wide Cut
Ever wonder where your food comes from? At Eldorado Resort, the greens on your plate were harvested just hours before service—grown right here in the Okanagan. When chefs and farmers work hand in hand, every bite tells a story.
Paynters Fruit Market
In this piece, we focused on Janelle’s resilience and love for the land. Her honesty about the challenges of farming gave the story emotional depth, while her hope—fueled by a community that’s choosing to eat local—was at the heart of the message.
To engage urban audiences, we emphasized what makes Paynter’s Fruit Market unique: hand-picked produce, a farmstand with deep roots, and a personal connection between grower and buyer. We used warm visuals, real moments, and Janelle’s own words to keep the story grounded and authentic.
Our goal was to help viewers understand that supporting local food isn’t just about quality—it’s about people.
Edited Photography
Radishes don’t just appear on shelves—they’re pulled from the earth by people who know the land, the season, and the soil.
Grown without shortcuts, these are the kinds of ingredients that make local taste better.
Tucked between Okanagan lake and Mount Boucherie, vineyards like this one are producing more than just breathtaking views—they’re growing the flavours that define our region.